New Training Module Released: Word-of-Mouth is Dead!
The Acoat Selected program is pleased to announce the addition of a new online training module: Word-of-Mouth is Dead!
Word-of-mouth. Most collision repairers will list it as a critical component of their success; even as a core component of their marketing strategy! But how can word-of-mouth be part of a strategy? It’s incredibly difficult to measure and all but impossible to manage! Relying on word-of-mouth as part of a marketing strategy is like saying you hope your customers are happy, and you hope they tell their friends, and you hope their friends come to you when they need collision repair services. Hope is not a strategy!
In this module, we’ll uncover why word-of-mouth is dead, and more importantly, what replaced it. The good news is that the replacement is both measurable and manageable, so can therefore become a legitimate part of your marketing strategy!
AkzoNobel employees and distributors can access all online educational content directly by visiting the website below.
AkzoNobel Sikkens and Lesonal customers can register for online training by visiting the training registration website below.
If you have any questions, please contact your local sales representative.
For questions on color, computer support, or technical product use, call the AkzoNobel Techline at 1-800-618-1010.
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